bru branding project

Branding & Landing page

Client: bru - a coffee shop

Bru coffee shop needed to define their brand in preparation for their grand opening. The project began by assessing bru’s unique style and mood, what imagery best represented their target guest, and the personality of the brand. I created all branding materials including logo, icons, and color scheme. The final deliverables included social media banners, a branding guide, and the design and coding of a landing page for the grand opening. User testing confirmed that the branding was consistent and appealing to bru’s target audience.

The most challenging part of this project was editing judiciously to keep to a minimal aesthetic. The most enjoyable parts of the project were creating the logo and icons and writing the copy.

Click to download the Branding Guide.

This is a concept project.

bru's homepage bru's Facebook header bru's icon set