clothology:135 is a beautiful boutique with gorgeous clothes. The owner, Pam Burton, wanted an online store that highlighted clothology:135’s commitment to service and feature a blog written by her daughter, Mackenzie. She had attempted the project using Shopify’s platform, but decided to bring me in to develop a site that would meet all her needs. Since the opening six months earlier, the website had featured a “coming soon” message. Concerned that potential customers would think her brick-and-mortar location wasn’t open, we decided to first publish a landing page with hours of operation, location, and services available. Later we added Mackenzie’s blog. Currently we are completing the online store and plan to be live in early summer.
The most challenging part of the project was my total unfamiliarity with the Shopify platform. I began by reading everything I could find and creating test sites to become used to their builder software. Working with Pam has been the best experience. It is wonderful to have client who has spent a lifetime cultivating her own sense of style and thus is able to make decisions quickly. And, frankly, she’s lovely.